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New Mom-Focused Collection Lets You Exchange Sizes for Up to a Year

New Mom-Focused Collection Lets You Exchange Sizes for Up to a Year


Any mama knows finding maternity clothes isn’t always as easy as it seems. Even with all the new options to rent your maternity clothes, it can get expensive and the clothing often doesn’t match your personal style. But Universal Standard and Orange Is the New Black actress Danielle Brooks (also soon-to-be-mom) are hoping to change that with their new FIT LIBERTY (MOM) collection.

The collection, available in sizes 00 to 40, is curated to work for any stage in a woman’s life, so you don’t have to worry about buying a wardrobe of maternity clothes you may never use again. The best part? The items can be exchanged for a different size up to a year after purchase. And don’t worry if the product is worn—you can still exchange it. Plus, as a way to give back, any gently-used items that are given back will be donated to women-focused charity organizations, including Dress for Success and First Step.

This collection brings great news considering how much your body changes during pregnancy (and even after birth). It can be really hard for new moms to figure out sizing - not to mention the toll it may take on their wallet - but this collection hopes to make that easier.
It’s based off of the clothing Brooks has worn during her own pregnancy, as she was frustrated by her options during pregnancy that were stylish, but also comfortable, said said Alexandra Waldman, co-founder and creative director for Universal Standard, in a statement. As a result, Brooks began wearing her own Universal Standard pieces instead, as many of them were made from super soft, stretchy material.

“Universal Standard really does embrace you wherever you are. And they aren’t about pointing out any one part of your body and making it feel isolated,” said Brooks as part of the campaign. “It’s not about how your thighs are getting bigger, or your stomach, or your stretch marks starting to show. It’s about focusing on you as a person, as you change, and giving you clothes to wear while you do it.”
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New Mom-Focused Collection Lets You Exchange Sizes for Up to a Year Reviewed by Honest Maternity Blog on 17:39 Rating: 5

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